Generative Design

The future of CAD

Selling Generative Design to prodcut designers

with 5 comments

Saw this amazing video which reminded me of my experience in trying to interest product designers in some amazing new & revolutionary technology that our company developed. As founder and CEO of Genometri, I met-up with at least a good hundred product designers all over the world, to interest them in generative design software. In early 2005  – it was one of the first truly generative design software working on CAD platforms. They saw in front of them, computers generating designs – hundreds of them,  without their involvement.  I guess, they felt left out. This was exactly their response.

They had 200 reasons as why it has no use in industrial design.

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Written by Sivam Krish

May 12, 2010 at 12:06 am

5 Responses

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  1. […] via Selling Genertive Design to Prodcut Designers « Generative Design. […]

  2. Well, we humans just have the desire to express ourselves since we tried shaping the Oldowan tools 😉 So, instead of saying between the lines “here, you’ll get a first glimpse of how you’ll be removed from creative work”, it’s probably better to show that algorithmic form generation can mean just about anything from full control to the total lack of it…

    Andreas Hopf

    July 30, 2011 at 5:50 am

    • Interesting suggestion Andreas

      There is no need for generative design if the creativity “has to come” from the designer. 99% of works claimed to be generative design now are driven manually by the designer. Hence it appears that designers have little use for generative design – other than to express what they wish to express.

      The point that is more difficult to get a cross is that design can be split into generation and selection and that selection is a design activity. Designers find that very difficult to accept. If they understand this, the dilemma will disappear.

      Sivam Krish

      August 1, 2011 at 1:00 am

      • Yes, a lot of pseudo-generative projects out there, but that’s not too bad – as long as the job at hand gets done well. From my experience, I don’t have the feeling that selection is seen as a “lesser” activity in the design process. I’d say that designers are already becoming “curators” or “moderators” of the material and immaterial world. The barrier, I think, is in the way much earlier – the confusion of creativity with the romantic notion of genius. That’s what I believe provokes many, especially older designers, deride computational assistance in the design process.

        Andreas Hopf

        August 3, 2011 at 10:21 pm

  3. This is just brilliant! Thank you for sharing

    Dima

    February 17, 2012 at 1:03 am


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